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다양함 | 2013년 시장결산 및 2014년 이커머스 시장의 전망

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작성자 스마트드림 작성일14-04-11 23:21 조회10,025,360회 댓글0건

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※ 위의 이미지를 클릭하시면 큰 화면으로 보실수 있습니다.

점점 커지는 e-commerce 시장... 2014년은 65조로 예상한다고 합니다.
한국온라인쇼핑협회에서 조사한 2013년 자료를 보면, PC사용 75.2%, 모바일 7.3%, 홈쇼핑 15% 정도가 되겠습니다.

소셜커머스 시장은 3년만에 3.5조원까지 성장했으며, 쿠팡, 티몬, 위메프가 각각 거래액 1조원을 돌파했습니다.
절대 강자는 없고, 현재 3파전의 양상입니다.

누가 마케팅 비용을 더 투자하느냐에 따라 하루 하루 매출양상이 달라집니다.

내년도는 65조를 예상하고 있으며, 모바일 커머스도 7.6조로 에측하고 있습니다.
또한, 요즘 곳곳에서 (언론에서도 자주 언급되네요.) 부는 해외직구 시장까지...
이커머스시장은 점점 더 커질 것은 믿어의심치 아니합니다.

사업발상 자체가 들쭉날쭉하고, 시장 창출하기 나름인 듯 ... 역시나 아이디어 싸움이며 속도 싸움입니다.

그리고, 아마존이 우리나라에 본격적으로 들어오면서 재밌는 양상이 될 것이며,

국내, 국외 모두 이 시장은 급격하게 변화할 것입니다.

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